Apr 8, 2019
Nykaa to take its Beauty Bar concept to Chandigarh
Apr 8, 2019
The multi-brand beauty retailer Nykaa will bring its Beauty Bar event to Chandigarh on April 11 to introduce new products and engage shoppers offline with makeup artist Mehak Kawatra.
The next location for Nykaa’s Beauty Bar interactive makeup event is the brand’s Nykaa On Trend store located in Chandigarh’s Elante Mall. Nykaa will use the event to introduce shoppers to a select array of the brands it carries and will offer makeovers to visitors.
The event will also feature a meet-and-greet with the makeup artist and personality Mehak Kawatra who will be on hand to advise shoppers on how to apply makeup. The brands Flower Beauty, Huda Beauty, and Nykaa’s own private label will also feature new products. This will be the second Nykaa Beauty Bar event in Chandigarh. “We loved you so much, we’re coming back,” wrote Nykaa on its social media.
Nykaa has previously hosted Beauty Bar events in 14 cities including Lucknow, Guwahati, Jaipur, and Amritsar. The event is part of Nykaa’s omni-channel strategy and simultaneously promotes its e-commerce store and brick-and-mortar offerings. As online retail becomes increasingly popular in India, brands are finding new ways to engage shoppers offline and provide experiences that increase offline footfall.
Nykaa plans to continue to open brick-and-mortar stores and plans to reach a total of 90 by 2020. The brand’s valuation recently touched $724 million (Rs 4,816.6 crore) following a $15 million investment.
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