Nykaa to hold makeup masterclass event in Lucknow

Cosmetics giant Nykaa will hold a beauty masterclass with makeup artist Bhaavya Kapur in Lucknow on March 31. The event is designed to showcase products by a range of Indian and international brands and engage shoppers in the world of beauty.

The ‘Nykaa Beauty Bar’ will give shoppers the chance to try out new products by a range of brands and learn how to use them for a number of makeup looks and hairstyles, Nykaa announced on Facebook on March 28. The evening event will take place at Lucknow’s Lulu Mall and will feature a number of free gifts for participants. Kapur will hold a free makeup masterclass and the event has free registration.

The event will feature a demonstration of products by international cosmetics brand Nyx Professional Makeup and haircare brand Schwarzkopf. Indian brands Organic Harvest, Lovechild by Masaba, and Kay Beauty products will also feature along with Nykaa’s private label makeup brand Nykaa Cosmetics.

Following the boom in online shopping accelerated by the pandemic and subsequent lockdowns, omni-channel retailers like Nykaa has increased the amount of interactive activities available in-store to offer offline-only experiences to encourage brick-and-mortar footfall. Knowledge sharing is also a vital part of fashion and beauty brands’ marketing strategies, especially for promoting higher ticket items such as branded cosmetics.

Nykaa to hold makeup masterclass event in Lucknow

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