Nykaa to hold first ever beauty festival ‘Nykaaland’ in March
Feb 21, 2020
Multi-brand beauty retailer Nykaa will hold its first beauty festival ‘Nykaaland’ from March 21 to 22 at Mahalaxmi Racecourse in Mumbai. The event will feature over 40 beauty brands and celebrity makeup masterclasses.
Nykaa’s upcoming interactive shopping event will see over 40 Indian and international brands showcase their products including Kama Ayurveda, Kay Beauty, Innisfree, Huda Beauty, M.A.C Cosmetics, and Pixi by Petra. Visitors will be able to try out the brand’s latest products and shop their latest collections.
Kim Kardashian West’s makeup artist, Mario Dedivanovic, will headline the event and hold an on-stage beauty tutorial session on the first day of the event where he will recreate some of his famous makeup looks.
“Masterclasses are my way of connecting with makeup lovers from different parts of the world,” Dedivanovic told Vogue India.
“Indian beauty draws heavily from history and culture, making it one of the most varied and rich definitions of beauty.”
House of Masaba designer and entrepreneur Masaba Gupta, who has collaborated with Nykaa for her own makeup line, will hold an interactive session at the event. Other masterclasses will include Sonic Sarwate, Anthony Cole, and Namrata Soni as speakers.
“This unique event gives us yet another opportunity to delight our customers with exceptional beauty experiences and expert interactions,” said Nykaa’s CEO and founder Falguni Nayar, Vogue India reported.
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