Nykaa to hold Chennai masterclass with Shalini Chopra
Multi-brand, omni-channel beauty retailer Nykaa will hold a makeup masterclass with makeup artist Shalini Chopra at Chennai’s Forum Vijaya Mall on March 5 to promote a range of international beauty brands in the city.
To celebrate Women’s Day, Nykaa will host celebrity makeup artist Shalini Chopra at its premium brand Nykaa Luxe store in Chennai, the brand announced on Facebook. The evening event will feature makeup tips, beauty conversations, and education and aims to drive brick-and-mortar engagement for the brand by providing an offline-only experience.
The workshop will feature and promote new products by international beauty brands Mac Cosmetics, Estée Lauder, Huda Beauty, Rimmel, Maybeline, Nyx, Lakmé, Clinique, and L’Oréal.
Nykaa’s own private label brand will also feature with a range of skincare, cosmetics, and fragrances.
Nykaa is also preparing for its first ever ‘Nykaaland’ interactive beauty festival which will take place from March 21 to 22 at the Mahalaxmi Racecourse in Mumbai. The fair will feature stalls retailing a wide range of beauty brands as well as makeup masterclasses including one by Kim Kardashian’s makeup artist Mario Dedivanovic. House of Masaba designer Masaba Gupta will also hold an interactive session at the festival.
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