Nykaa to bring Drew Barrymore’s Flower Beauty line to India
today Jan 28, 2019
India’s leading beauty retailer Nykaa will be bringing the Drew Barrymore Flower Beauty line to India in March this year. The brand will be sold exclusively on the Nykaa platform and retail stores across India.
Barrymore had started her entrepreneurial journey with the cosmetics line, ‘Flower Beauty', which she set up in 2013, covering makeup, fragrance and beauty tools and accessories.
The brand’s affordable price points will help to it do well in the price-sensitive India market.
Commenting on the India launch, Drew in a statement said, “I’ve always believed that beauty is for everybody and that women everywhere should have access to great quality products at an affordable price. That has been our mission at Flower Beauty since day one, and now to be able to bring our story and products to women around the world is so incredibly exciting.”
Nihir Parikh, chief business officer, Nykaa added, “At Nykaa we are always trying to include a range that satisfies audiences across different age group and interests. The brand reflects Drew Barrymore’s passion for cruelty-free products with premium formulas. We are very excited to bring this brand exclusively to India.”
Nykaa is relying heavily on partnerships with international brands for growth and has brought a number of international brands to India over the last six years.
Copyright © 2019 FashionNetwork.com All rights reserved.