Nykaa strengthens brand portfolio with Skinrx
India’s leading beauty retailer Nykaa has strengthened its private label portfolio with the addition of its new skincare brand, Skinrx.
Nykaa has launched a range of gender-neutral serums under Skinrx brand and claims it to be fragrance-free, alcohol-free, cruelty-free, and paraben-free.
With this new brand, Nykaa plans to make inroads into the lucrative skincare market and plans to diversify its offerings in this segment in the coming months.
Commenting on the launch, Reena Chhabra, CEO of Nykaa Brands, in a statement said: “With Nykaa Skinrx, we now introduce another portfolio of powerful, high-performing products for all those who seek sophisticated skin solutions and are acutely aware of the needs of their skin. Marking our entry into the arena of clinical actives like salicylic acid, niacinamide, advanced retinol, hyaluronic acid etc, Nykaa Skinrx is a fruit of several years of planning and research and we hope it will delight the user with its performance.”
Nykaa’s Skinrx brand has been priced between Rs 799 ($11) to Rs 899 and will be available on Nykaa’s e-commerce website and in-stores across India.
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