Nykaa's Nykd opens new store in Hyderabad

By

Isabelle Crossley

Published
Dec 27, 2022

Athleisure and inner wear brand Nykd by Nykaa has opened its first brick-and-mortar store in the city of Hyderabad. The new store opened its doors on the third floor of the city’s Sarath City Capital Mall.

Nykd by Nykaa’s new store in Hyderabad is now open and houses the brand’s full selection of women’s clothing and inner wear, Nykd announced on its website. The store has a large, open façade, pink interior, and bright, modern design.
 
Customers can have consultations with specially trained bra fit advisors in-store to help them find their correct bra size. Nykd taps into the growing trend for branded women’s inner wear in India, both in metros and increasingly in more rural areas and its brand ethos aims to empower women a d offer a comprehensive inner wear solutions for all body types. 

Multi-brand beauty and fashion giant Nykaa launched Nykd as a private label brand with a selection of inner wear and sleep wear. The label then expanded into the fast growing athleisure category to offer matching tracksuit sets, sweaters, and t-shirts among other garments. 
 
Falguni Nayar first launched Nykaa as an online beauty retailer in 2012. The business has since expanded into brick-and-mortar retail and clothing with ‘Nykaa Fashion’ and continues to expand its retail footprint across India.