Nykaa partners with doctors and influencers for 'Wellness Week'
Beauty giant Nykaa will hold an interactive online ‘Wellness Week’ from January 3 to 7 and has collaborated with an array of doctors, influencers, and celebrities for a series on online events.
Nykaa’s Wellness Week will feature tips and tricks to promote mental and physical wellbeing and boost interactions on its social media accounts to drive sales. The week-long online initiative will centre around the categories of fitness, nutrition, hormonal and menstrual care, mental health, and ‘glow from within’ and Nykaa has partnered with two industry experts for each category, it announced on Facebook.
For fitness, Nykaa has partnered with Aadar Malik and Sucheta Pal and the business has partnered with Dr Siddhant Bhargava and Rytasha Rathore for nutrition. Dr Trinetra and Leeza Mangaldas will share knowledge on hormonal and menstrual care and Shaheen Bhatt and Divija Bhasin will cover mental health. Larissa D’sa and Megha Gupta will teach viewers how to glow from within with a focus on self-care and self-love among other topics.
The Covid-19 pandemic was a major accelerator for the growth of the clean beauty and wellness industries in India. Numerous brands launched ‘natural’ beauty and personal care lines and tailored their marketing to highlight mental and physical health. Nykaa’s Wellness Week embraces both this trend and the move towards video shopping where influencers use shoppable products in their videos which viewers can immediately purchase on mobile shopping apps.
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