Nykaa partners with Aveda to launch premium salon chain, begins in Bengaluru

By

Isabelle Crossley

Published
Apr 21, 2022

Multi-brand beauty business Nykaa has joined forces with haircare brand Aveda to launch a chain of premium salons in India and has chosen Bengaluru as the location for its first outlet. 

The first Aveda X Nykaa salon opened its doors on April 21 in Bengaluru, ET Bureau reported. The 1,700 square foot space includes spa rooms, manicure pedicure stations, and hair and makeup stations and retails both a selection of Nykaa’s best-selling products as well as the Aveda haircare range. 
 
“We see tremendous potential for premiumisation in hair care,” Nykaa.com’s CEO Anchit Nayar told ET Retail. “With that, we believe it made sense to partner with Aveda, which comes from the house of Estee Lauder. They've got a rich history globally for many, many decades. So it is the right brand in our opinion to spearhead this premiumisation that we hope to work together to be in the market.”

Following the Bengaluru launch, the salon chain will open outlets in Delhi and Mumbai. Aveda has worked with Nykaa for over six years and also retails the brand’s haircare range on its e-commerce store as well as distributing it through other channels. 

“India is an emerging priority market for the Estee Lauder Companies,” said parent company ELCA Cosmetics’ general manager Rohan Vaziralli. “We've been focused on two things - one is sustainable growth. And along the way, we want to make sure that we're being locally relevant and driving innovation and products suited to our Indian consumers.”