Nykaa partners with Adobe partner to boost customer experience

By

Maverick Martins

Published
Apr 17, 2019

The multi-brand beauty retailer Nykaa has partnered with software major Adobe to enhance its customer experience for its 10 million-plus customers across India.
 

With this partnership, Nykaa will be using Adobe’s experience cloud solutions, media optimizer and analytics to boost its customer acquisition and experience management.
 
The use of Adobe’s services has helped Nykaa to cater to diverse customer segments and the company is confident that its association with the Adobe will further strengthen its market position in the digital world.

Commenting on the partnership, Falguni Nayar, founder and CEO at Nykaa in a statement said, “As digital continues to rapidly evolve customer expectations, undoubtedly, customer experience management is the single biggest differentiator in today’s fiercely competitive landscape. With Adobe’s long-standing partnership, we, at Nykaa look forward to adding thrust to our focus on delivering relevant, real-time and truly exceptional experiences for our 10 million plus customers across India.”
 
Kulmeet Bawa, managing director South Asia, Adobe added, “Led by its increasing digitisation focus, mobile-first customer behaviour, and vast millennial population, India is well on its way to becoming a trillion-dollar economy. We are excited to expand our partnership with Nykaa to unlock their customer experience strategy, and help the brand continue delivering truly stand-out experiences to its end customers.”
 
Nykaa has a major share of India’s fast-growing beauty market and reported a revenue total of Rs 570 crore in the 2018 financial year.