Nykaa opens On Trend store in Thrissur
Multi-brand beauty retailer Nykaa opened an On Trend store, dedicated to popular and youthful cosmetics brands, in Thrissur’s Shoba City Mall.
On December 9, Nykaa added to its Kerala store network with an On Trend store in Thrissur, the brand announced on Facebook. The store retails a curated selection of the brands it carries on its e-commerce store including Estee Lauder, Clinique, Bobbi Brown, Tony Moly, Smashbox, Huda Beauty, Kay Beauty, The Face Shop, and Wishful, among others.
The store also has a dedicated section for Nykaa’s private label brand Nykaa Cosmetics as well as a ‘Makeover Station’ to enable customers to try out products. The store opened with sanitisation measures in place and has a mini health and safety station set up by the door.
Following a pause during the pan-India lockdown, Nykaa has restarted its brick-and-mortar expansion across the country. The brand has also recently opened cosmetics stores and kiosks in Hyderabad, Ahmedabad, and Thiruvananthapuram, among other locations, as well as its first clothing store for subsidiary Nykaa Fashion in Delhi.
The business, which raised funds from Fidelity Management last month, has seen strong signs of post-lockdown recovery in recent months, driven by online sales. Nykaa’s founder, Falguni Nayar, had shared in September that she foresees brick-and-mortar stores achieving pre-pandemic level sales by December.
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