Nykaa opens Nykaa On Trend in Thane West, Mumbai
today Feb 11, 2019
Nykaa opened its latest Nykaa On Trend store in Thane West, Mumbai on February 10. The store opened in Viviana Mall and features a select array of Nykaa brands.
Nykaa opened another brick-and-mortar store on Sunday, this time for its Nykaa On Trend format. The “On Trend” stores carry a highly curated selection of cosmetic products available on Nykaa’s e-commerce store aiming to capture current beauty trends.
The new store in Viviana Mall has light pink interiors and bright lighting. Despite the minimalist store plan, the space is teaming with products and no wall has been left bare. Products are divided up by use and sections for makeup, skincare, and fragrances and sit alongside a “Nykaa Loves” wall that displays the most trending products.
A special display of Simple skincare products sits in the middle of the store. Other items that feature in the store include skincare by Ponds, Nivea, and Lotus, fragrances by Calvin Klein and Guess, and makeup by NYX and Nykaa’s private label brand among others.
The Nykaa store opening follows the launch of another On Trend store in Jaipur last month. The multi-brand retailer may have started life online, but it is increasingly embracing an omnichannel business strategy.
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