Nykaa opens Nykaa Luxe store in Powai, Mumbai
Nykaa opened a Nykaa Luxe store in Powai, Mumbai, on August 6 to bring its multi-brand beauty selection to the residential area.
Nykaa’s latest location is Powa,i where it opened its Luxe store concept on Tuesday. The store features a large number of international beauty brands including Estée Lauder, Bobbi Brown, Clinique, and Huda Beauty. The store also has a strong focus on skincare with brands Laneige, Tony Moly, and The Face Shop all taking centre stage with dedicated sections.
Nykaa’s new Nykaa Naturals range also has a dedicated section in the store featuring chemical-free skin and beauty products. The store also has a large fragrances section featuring brands including Davidoff, Calvin Klein, Bulgari, and Chopard, among others.
Nykaa, founded by entrepreneur Falguni Nayar in 2012, plans to reach a total of 90 brick-and-mortar stores in India by 2020.
Opening stores at a fast pace, recent retail openings include Guwahati, Bengaluru, and Kolkata. The brand is also travelling across the country with its Beauty Bar pop-up shopping and make-over event, which it has recently held in Hyderabad, Chandigarh, and Lucknow.
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