Nykaa opens Nykaa Luxe store in Bengaluru
Nykaa Luxe opened in Bengaluru on April 8. This is the brand’s second Luxe store in the city, where it also has an On Trend store.
The new Nykaa Luxe store in Bengaluru has dedicated sections for a number of international beauty brands including Estée Lauder, Clinique, Bobbi Brown Cosmetics, and Huda Beauty as well as Nykaa’s own private label. The brands also each have dedicated sections for the most popular products.
As Nykaa’s Luxe stores focus more on beauty brands and Nykaa’s On Trend stores focus more on popular products, this store chooses to showcase a select array of the brands that retail from Nykaa’s e-commerce store with a focus on international offerings. The store has also been decorated with the classic Nykaa Luxe shiny black walls, white ceiling, and brightly lit interior.
Nykaa was founded by entrepreneur Falguni Nayar as an online multi-brand beauty retailer. The business has grown to be one of India’s best known names in online beauty and is currently expanding with an omni-channel model aiming to reach a total of 90 brick-and-mortar stores by 2020.
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