Nykaa opens 'Nykaa Luxe' store in Ahmedabad
Multi-brand beauty retailer Nykaa has opened a new Nykaa Luxe store for its premium and luxury brands in Ahmedabad. The business has also opened a kiosk in Ghaziabad.
On September 7, Nykaa’s new Ahmedabad store opened its doors at the city’s Ashok Vatika, the brand announced on its Facebook page. The new Nykaa Luxe store features a signature black storefront with pink logo and the black, white, and pink interior features dedicated sections for the brands it houses.
The store features a range of Nykaa’s premium Indian and international brand selection including Clinique, Bobbi Brown, The Face Shop, Huda Beauty, Kama, and Estée Lauder, among others. The store also has a dedicated section for the brand’s private label Nykaa Cosmetics, including its recent collaborative lip and nail collection with House of Masaba’s, Masaba Gupta.
Monday also saw Nykaa open a kiosk at Shipra Mall in Ghaziabad. The kiosk, Nykaa’s latest brick-and-mortar concept, retails a selection of Nykaa Cosmetics products and is designed to expand the brand’s reach with a lower level of investment than a full-size store would require.
The pan-India lockdown had paused Nykaa’s brick-and-mortar expansion plans and seen its e-commerce store temporarily retail essential items only. As the government continues to relax restrictions under its ‘unlock’ plan, most Nykaa stores are fully open across India, with new health and safety guidelines in place.
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