Nykaa opens new stores in Mumbai and New Delhi

By

Isabelle Crossley

Published
Nov 26, 2021

Multi-brand beauty retailer Nykaa has recently opened brick-and-mortar stores in Mumbai and New Delhi, as it continues its pan-India retail expansion and launches its annual 'Pink Friday' sale event. 

Nykaa recently opened its latest Luxe store dedicated to premium brand cosmetics and skincare, with a strong international brand contingent, on the ground floor of R City Mall in Ghatkopar West in Mumbai, the brand announced on Facebook. The store opened with dedicated sections for an array of brands including Estee Lauder, Tony Moly, Pixi, Bobbi Brown, Murad, Glam Glow, Kay Beauty, Smash Box, The Face Shop, and Clinique, among others.
 
The brand’s new Mumbai location also features a dedicated segment for Nykaa’s private label brand Nykaa Cosmetics and a multi-brand fragrance section featuring brands including Jean Paul Gaultier, Giorgio Armani, Boss, and Paco Rabanne, among others. The store features a bright interior and Nykaa’s signature black and pink branding. 

Nykaa also recently added to its New Delhi store network and opened a new On Trend outlet for youth-oriented brands in the city’s Kamal Nagar district. The store retails cosmetics, skincare, and personal care items by Nykaa’s private label brands as well as Maybelline, L’Oreal, and Mama Earth among others. 
 
The business also launched its Pink Friday sale on November 26 which has become an annual occurrence for the brand as its own take on traditional sale day Black Friday. This year, Nykaa embraced the fast-growing trend of live shopping sessions. Nykaa partnered with celebrity and influencer Dolly Singh to offer shoppers the chance to purchase discounted products through Singh’s livestream.