Nykaa opens new store in Pune's Phoenix Market City

By

Isabelle Crossley

Published
Dec 6, 2021

Multi-brand beauty retailer Nykaa has opened the doors to its newest brick-and-mortar ‘On Trend’ store for popular cosmetics and fragrance brands at Phoenix Market City in Pune. 

On December 5, Nykaa opened its latest store in Pune, the brand announced on Facebook. The new store houses a multi-brand selection of makeup brands chosen for their popularity on Nykaa’s e-commerce store. Brands with dedicated sections in the new store include Laneige, Nuxe, Mario Badescu, Kay Beauty, Estee Lauder, Clinique, Pixi, Huda Beauty, Elf, Giowish, and Murad, among others.
 
The store also houses a wide range of Nykaa’s own private label products from cosmetics to its ‘Wanderlust’ line of scented bath products. Nykaa’s skincare line also features in-store and the private label brand’s products are priced more affordably than international brands to ensure products at a range of price points are available for shoppers. 

Nykaa is continuing to expand its retail presence across India and plans to triple its current store count to reach 300 outlets, although the business has not set a timeframe for the expansion. Nykaa currently has stores in 40 cities and aims to have a brick-and-mortar presence in 100 cities, Reuters recently reported.