Nykaa opens new store in Nashik

By

Isabelle Crossley

Published
Feb 25, 2022

Multi-brand beauty retailer Nykaa is continuing to expand its brick-and-mortar presence across India to reach shoppers in new regions and has opened a new On Trend store for trending brands in Nashik.

Nykaa has launched its first store in Nashik, the brand announced on Facebook. The new store is spread over three store areas, numbers 3, 4, and 5, in Nashik’s Archit Arcade Apartment on College Road making it a sizeable retail outlet for the business. 
 
The store is decorated in Nykaa’s signature ‘On Trend’ white and pink colour scheme with dedicated segments for skincare, haircare, men’s personal care, cosmetics, and fragrances, among others. The store also has a number of large segments dedicated to Nykaa’s private label brand Nykaa Cosmetics including its haircare, skincare, and bath products lines among others which are designed to offer in-demand products at affordable price points. 

The store features a selection of Indian and international brands including Kay Beauty, Pixi, Murad, Huda Beauty, Elf Cosmetics, Milani, Minimalist, Tony Moly, Laneige, The Man Company, Mario Badescu, Beardo, and L’Oreal among others. The store also has areas for trying out products and central islands throughout.
 
Nykaa operates On Trend and Luxe brick-and-mortar stores as well as its latest retail format Nykaa Kiosks. The business has re-started its aggressive retail expansion in 2022 after a lull due to the pandemic.