Nykaa opens new retail outlet in Delhi's DLF Promenade
Multi-brand beauty retailer Nykaa has added to its growing network of kiosks with a new opening in DLF Promenade Mall in Vasant Kunj, New Delhi on July 9.
Nykaa’s new kiosk, its smallest retail concept which features a wide range of beauty and personal care goods by its private label brand ‘Nykaa Beauty’, sees the business expand its presence in the national capital region, Nykaa announced on Facebook. DLF Promenade recently reopened in line with the Delhi state government’s lockdown restrictions and has put a new range of health and safety measures in place to ensure social distancing.
The kiosk launched with a special display for Nykaa’s ‘Skin Genius’ range of skincare as well as new private label cosmetics launches including lipsticks and eyeshadows. The kiosk also features Nykaa fragrances, bath products, and face masks among other products.
Nykaa kiosks are the omni-channel brand’s latest retail concept which enables it to open in a wider variety of locations, usually malls, with a smaller initial investment. To date, Nykaa has opened kiosks in locations including Thiruvananthapuram and Mumbai among others. Nykaa launched its first kiosk in 2019 and has been expanding the concept since then.
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