Nykaa opens new On Trend store in Hyderabad

By

Isabelle Crossley

Published
Sep 17, 2019

Multi-brand beauty retailer Nykaa has opened another store in Hyderabad at the city’s Sarath City Capital Mall. The new Nykaa On Trend store is the brand’s second in the city.

Nykaa’s latest On Trend opening was in Hyderabad’s Sarath City Capital Mall on September 13, the brand announced on its social media. The store front launched with a promotion for Nykaa’s recent collaborative collection with House of Masaba’s founder and designer Masaba Gupta. The collection, which is also available in-store with its own dedicated island, features a selection of nail polishes and lipsticks printed with Gupta’s signature bright floral designs. Nykaa’s new Naturals private label line and a range of its other private label offerings are also available.

Other brands that feature in-store include Flower, Milani, Revolution, and L.A. Girl among others. The store has a dedicated skincare section including products from international brands such as Simple and also has a dedicated section for Sigma makeup brushes. 

Nykaa was founded as an online beauty store in 2012 by entrepreneur Falguni Nayar. The business went on to open its first ever brick-and-mortar store in 2015 and is currently pursuing omni-channel expansion throughout India. The business aims to reach a total of 180 offline stores in the coming five years.