Nykaa opens new Nykaa Luxe store in Mumbai
Multi-brand beauty retailer Nykaa opened a new store for its premium concept ‘Nykaa Luxe’ in Sunder Mahal in Churchgate, Mumbai on January 24.
Nykaa’s latest brick-and-mortar opening features a wide selection of Indian and international luxury cosmetics brands including Estee Lauder, Clinique, Bobbi Brown, Smashbox, Sulwahsoo, Huda Beauty, Kay Beauty, Too Faced, and Burberry, among others. The store also has a dedicated section for its private label brand, Nykaa Cosmetics.
The store opened with a number of promotional campaigns and offers shoppers s free gift with purchases over Rs 2,000 ($27.41). The store features a section dedicated to skincare featuring brands, including Innisfree and Tony Moly, and a section dedicated to fragrances with brands including Hugo Boss, Bulgari, and Versace.
Nykaa is also currently celebrating Bobbi Brown’s and Estee Lauder’s fourth anniversaries on the platform with a number of promotional offers online and offline. The business is also continuing to bring in new international brands and most recently formed an exclusive partnership to retail E.L.F. Cosmetics in India earlier in the month.
The business, founded by entrepreneur Falguni Nayar, is eyeing an initial public offering later this year with an expected valuation of $3 billion.
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