Nykaa opens new Luxe store in Jodhpur, Rajasthan
Beauty giant Nykaa has opened a new brick-and-mortar outlet in Rajasthan’s Jodhpur. The new Nykaa Luxe store carries a multi-brand selection of premium cosmetics also found on the business’ e-commerce store.
Nykaa’s new Luxe location has opened its doors in Jodhpur’s Sardarpura district, the business announced on Facebook. The retail outlet launched with a selection of cosmetics brands including MAC, Huda Beauty, Estee Lauder, Pixi, Charlotte Tilbury, Too Faced, Murad, Bobbi Brown, Clinique, Innisfree, and Makeup Revolution, among others.
The new store also features a large display and dedicated section for Nykaa Cosmetics, Nykaa’s private label beauty and personal care brand, which is priced more affordably than many of the other domestic and international branded cosmetics in the store. Nykaa’s own-brand of bath products ‘Wanderlust’ and skincare and haircare line ‘Nykaa Naturals’ also have dedicated segments in the store.
Since Nykaa re-started its brick-and-mortar expansion after pandemic regulations allowed, the business has opened numerous Luxe and On Trend stores in locations including Pune, Mumbai, Delhi, and Kolkata, among others. The business aims to triple its store count and expand its network to reach new shoppers across India in the coming few years.
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