Nykaa opens new Luxe store in Bengaluru
Multi-brand beauty retailer Nykaa launched another of its premium brand “Luxe” stores in Bengaluru on January 16 at the city’s 100FT Road in Indiranagar with a host of international beauty brands.
The Nykaa Luxe store launched with dedicated sections for a number of international beauty brands including Estée Lauder, Clinique, Bobbi Brown, Mac Cosmetics, Huda Beauty, Burberry, and Bulgari among others, Nykaa announced on Facebook. The store also has a dedicated section for Nykaa’s private label offerings of cosmetics and skincare as well as other Indian beauty brands including Katrina Kaif’s recent launch Kay Beauty among others.
The store joins Nykaa’s other Luxe stores in Bengaluru in the city’s VR Mall, Forum Shantiniketan Mall, and Lavelle Road as well as its On Trend store for popular products in Mantri Mall. Nykaa also has its offices for Nykaa E-Retail Private Limited in the city.
Entrepreneur Falguni Nayar launched Nykaa as an e-commerce store in 2012 and the beauty business has now adopted an omni-channel approach and also launched a dedicated fashion e-commerce store “Nykaa Fashion”. Nykaa plans to open around 180 brick-and-mortar stores in the coming five years and is also opening a range of kiosks in malls across India. The brand has recently opened stores in Ludhiana, Vadodara, Goa, and Raipur among other locations.
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