Nykaa opens new kiosk in Indore, Luxe store in Trivandrum
Multi-brand, omni-channel beauty giant Nykaa has opened a new kiosk in Indore at the city’s C21 mall. Nykaa also opened a new Luxe store for premium goods in Trivandrum’s Lulu Mall in Kerala as it continues its offline expansion.
On December 23, Nykaa inaugurated its new kiosk for its private label products in Indore, it announced on Facebook. Adding to its growing number of kiosks, its latest retail format, the stand features the Nykaa Naturals range of clean beauty products as well as Nykaa Cosmetics makeup and other own-brand ranges.
Nykaa also recently opened a new Nykaa Luxe full-size store in Lulu Mall, Trivandrum to house a range of Indian and international brands, mostly in the bridge-to-luxury segment of the market. The store has dedicated sections for beauty and fragrance labels including Too Faced, Charlotte Tilbury, Huda Beauty, Clinique, Pixi, Estee Lauder, Versace, and Bobbi Brown among others. Nykaa’s private label brands also feature in-store including its ‘Wanderlust’ range of bath products.
Online, Nykaa is currently running a ’12 Days of Joy’ campaign to promote winter-themed products during the winter holiday and Christmas season, the brand announced on Facebook. Skincare goods from brands including Clinique are retailing at discounted prices to boost sales before the end of the year.
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