Nykaa opens new kiosk in Delhi, plans Durga Puja events

By

Isabelle Crossley

Published
Sep 18, 2019

Nykaa opened its second exclusive kiosk in New Delhi’s Select CityWalk. The brand has also planned two Durga Puja events in Guwahati and Kolkata to drive customer footfall in the festive season. 

The kiosk features a selection of Nykaa’s private label products including its new collection of Nude Matte nail enamels and its new Nykaa Skin Secrets line. Nykaa’s private label cosmetics offerings also have a dedicated section at the kiosk. 

Nykaa opened its first ever exclusive kiosk in Kandivali’s Growel’s 101 Mall last week. The brand’s new retail format allows it to expand to more locations with a smaller initial investment and less space requirements.

Nykaa is also continuing to hold interactive beauty events to increase in-store footfall. The brand will hold two Durga Puja events this festival season, one in Guwahati and one in Kolkata. 

The Guwahati event will take place on September 23 at City Centre Mall and will feature a meet and greet with Debasree Banerjee, makeovers from the brands Flower Beauty, Livon, Layer’r, and Nykaa Beauty, and festive celebrations. The Kolkata event is scheduled for September 24 in the city’s Forum Mall and will also feature a meet and greet with Banerjee as well as a number of promotional offers. 

The multi-brand beauty retailer Nykaa was launched as an online business in 2012 by Falguni Nayar and made its first foray into brick-and-mortar retail in 2015. The brand is now pursuing an omni-channel expansion strategy and has also launched a separate fashion e-commerce store.