Nykaa opens Luxe store in Ludhiana
Multi-brand beauty retailer Nykaa opened one of its Luxe premium outlets in Ludhiana’s MBD Mall on January 6 as the business continues to expand its brick-and-mortar presence in Tier 2 cities.
The new Nykaa store launched with a dedicated display for Nykaa’s recent “Masaba x Nykaa” collaborative collection with designer Masaba Gupta, Nykaa announced on Facebook. The Masaba collection takes pride of place in the storefront and also has a dedicated section in-store along with Nykaa’s other private label offerings.
A dedicated skincare section features brands including Laneige, Tony Moly, The Face Shop, Farsali, and Nykaa’s private label brand Nykaa Skin. Cosmetics brands including Estée Lauder, Glam Glow, Smashbox, Huda Beauty, Kay by Katrina, Burberry, Bobbi Brown, and Clinique also feature in-store as well as a dedicated section for fragrances.
Nykaa Luxe stores focus on international and luxury cosmetics and personal care brands compared to Nykaa’s “On Trend” stores which carry a more affordable and millennial-focused product selection.
Nykaa, founded by Falguni Nayar in 2012, is expanding swiftly into non-metro locations as the demand for branded makeup continues to rise in Tier 1 and 2 cities, seen by the fact that Nykaa’s recent launch in Ludhiana is its second in the city. The omni-channel business plans to open around 180 brick-and-mortar stores in the coming five years and is also opening a range of kiosks in malls across India.
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