Nykaa opens kiosk in Kolkata’s Quest Mall
today Sep 30, 2019
The new Nykaa kiosk in Kolkata is the brand’s largest kiosk yet. The kiosk launched on September 29, Nykaa announced on Facebook.
Where its previous kiosks offered a small selection of Nykaa’s private label products, this one also includes other international beauty brands Huda Beauty and Tony Moly. Nykaa’s recent collaborative collection with House of Masaba’s Masaba Gupta and its new range of Ultra Matte Lipsticks also have dedicated displays in the area.
Nykaa launched its kiosk retail format at the start of September and opened a kiosk in Kandivali’s Growel’s 101 Mall. The brand has since opened another kiosk in New Delhi’s Select CityWalk mall making Kolkata’s kiosk its third.
Nykaa was founded by Falguni Nayar in 2012 and opened its first brick-and-mortar store in 2015. The brand currently has three offline retail formats, Nykaa Luxe stores, Nykaa On Trend stores, and kiosks.
The business aims to expand to a total of 180 stores in the coming five years and is also expanding its separate clothing business Nykaa Fashion.
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