Nykaa opens its first Luxe store in Trivandrum

By

Maverick Martins

Published
Jan 4, 2022

E-commerce beauty and fashion company Nykaa has strengthened its retail presence with the opening of its first store in the city of Trivandrum in Kerala.

The new store is spread across an area of 1,000 square feet at Trivandrum’s Lulu Mall. The new Nykaa store offers an array of makeup, skincare essentials and fragrances from brands like Huda Beauty, Versace, Charlotte Tilbury, Estee Lauder, Carolina Herrera, Too Faced, Pixi, and Murad, among others.

The latest outlet has taken the total count of Nykaa Beauty exclusive locations in India to eight and the company plans to further expand by adding new stores this year.

Commenting on the store opening, Nykaa spokesperson in a statement said, “This is our first Luxe store in the evergreen city of India, Trivandrum and we are thrilled to bring the offline experience to our customers here. Encouraged by all the love from our customers, we are here to serve you with the best in beauty. Keeping shopping satisfaction and safety paramount, we have implemented all essential hygiene protocols to safeguard the health of our customers, employees and are ready to welcome shoppers to the new store."

Nykaa plans to invest Rs 100 crore ($15 million) in expanding its retail outlets and fulfilment centres over the coming two to three years and also aims to retail its private label brands abroad.