Nykaa opens high end makeup brand store Nykaa Luxe at the Chanakya

By

Isabelle Crossley

Published
Sep 11, 2018

Nykaa has opened a flagship store for its high end chain Nykaa Luxe in the DLF Chanakya mall in New Delhi and the 2,500 square foot store retails international beauty brands including Clinique, Dior, and Givenchy.

The multi-brand online beauty platform Nykaa has been steadily entering the offline market with a number of flagship stores in India’s metros. The most recent launch was for Nykaa Luxe at the DLF Chanakya mall in Chanakyapuri, New Delhi.

Nykaa retails a mix of value and high end beauty brands including its own private label. The Nykaa Luxe concept sees the brand select only high end products across makeup, skincare, and fragrance. Some of the brands retailing from the new Nykaa Luxe store include Clinique, Esteé Lauder, Dior, Givenchy, Bobbi Brown, and M.A.C Cosmetics.

The store has a shop-in-shop section for Jo Malone, a UK based brand specialising in fragrances, and this is the first of its kind in a Nykaa store. An exclusive Tom Ford section also carries a wide range of makeup and scents from the brand.

The store also includes a 100-square-foot horseshoe-shaped vanity area and an LED sign that reads “Led by Dreams”. The store is designed to host beauty events in future.

Since 2015, Nykaa has opened 22 retail outlets in India for both the Nykaa Luxe format and the Nykaa On Trend format.