Nykaa opens first retail point in Ranchi
Multi-brand beauty retailer Nykaa has opened its first retail point in Ranchi in Jharkhand with a dedicated kiosk in the city’s Nucleus Mall in Lalpur. Nykaa has also opened a new kiosk in Chennai, Tamil Nadu.
On Monday, Nykaa entered a new city with its newest offline offering, a kiosk dedicated to its private label brand Nykaa Beauty, the business announced on Facebook. The kiosk has dedicated segments for Nykaa’s product lines ‘Nykaa Cosmetics’ and ‘Nykaa Naturals’.
The business also opened a new kiosk in Chennai’s Express Avenue Mall in the city’s Thousand Lights district on Sunday. The kiosk is one of the largest size kiosks Nykaa has opened to date and the retail point houses Nykaa Beauty’s full selection of cosmetics, skincare, and fragrances, as well as its new Wanderlust bath and body range.
Nykaa has three formats for its brick-and-mortar stores: Nykaa Luxe stores for high end products, Nykaa On Trend stores for youth-centred brands, and kiosks for its private label ranges.
Kiosks enable Nykaa to expand its retail footprint with a smaller investment and concentrate on its Nykaa Beauty range which, priced more affordably than many of the international brands it carries, is especially suited to customers in more rural locations.
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