Nykaa opens first Nykaa Luxe store in Kolkata
Nykaa launched its first brick-and-mortar store in Kolkata on Thursday and brought a selection of the beauty brands it carries on its e-commerce store to the city. Some of the brands that have been given a dedicated section in the store include Huda Beauty, Bobbi Brown Cosmetics, Estée Lauder, Clinique, and Nykaa’s private-label Nykaa Beauty.
The store launched with a large promotion on the store-front featuring brand ambassador and Bollywood celebrity Janhvi Kapoor and Nykaa’s recent private-label launch for its Ultra Matte Lipsticks. The store follows the signature black design of Nykaa Luxe stores with pink and white accents and a brightly lit interior.
Nykaa was launched by Falguni Nayar in 2012 as a multi-brand online beauty store and the business first forayed into brick-and-mortar retail in 2015 with a store in the Indira Gandhi International Airport. The brand’s current retail expansion plan is to reach a total of 90 offline stores by 2020. The business is also working on expanding its nascent fashion arm, Nykaa Fashion.
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