Nykaa opens first Kanpur store

The multi-brand beauty retailer Nykaa has opened its first store in Kanpur, Uttar Pradesh. The Nykaa Luxe store opened on March 1 in Z Square Mall.

Nykaa has opened its first store in Kanpur - Nykaa- Facebook

As Nykaa continues to open brick-and-mortar stores in Uttar Pradesh, it has now opened its first store in Kanpur. The Nykaa Luxe store opened to shoppers last Friday and the inaugural store front featured promotions for both Huda Beauty and for Nykaa’s own private label.

​The shop has a black storefront and black and white interior, with black shelving that gives a very polished finished. Despite its modest size, the store features a lounge area with a peach velvet sofa, glass table, and the words “Focused & Fabulous” glowing in neon font. The store has a dedicated section for Nykaa’s own brand nail varnish, one for fragrances, and another section for skincare. 

“We see you Kanpur! The doors are open! So, come and shop all your favourite luxury brands,” wrote Nykaa on its social media. 

In conjunction with the Nykaa Luxe stores, Nykaa On Trend stores are also located in India, decorated in light pink for a much brighter feel. However, both store formats stock a similar brand selection including MAC cosmetics, Estée Lauder, Forest Essentials, and Kama Ayurveda natural skincare, among an array of other brands.

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