Nykaa opens On Trend store in Nagpur

By

Isabelle Crossley

Published
Sep 3, 2019

Nykaa has opened an On Trend store in Nagpur’s Trilium Mall housing brands including Milani Cosmetics, Huda Beauty, and Maybelline, as well as its own private label. 

As Nykaa continues to open stores across India, it launched its latest store in Nagpur on August 31. The On Trend store is located within the city’s Trilium Mall and is decorated in Nykaa’s classic On Trend branding of a white interior, bright lighting, and pink and white details. 

The store has dedicated sections for a number of makeup brands as well as skincare and fragrances. Nykaa’s own brand nail polish collection takes centre stage in an island in the middle of the store as does Huda Beauty’s latest offerings.

Nykaa has two formats for its brick-and-mortar stores. While On Trend stores focus on popular makeup products and more youthful brands, Luxe stores focus on international beauty brands and more luxury products. Both formats carry a selection of the wider range of cosmetics available on Nykaa’s e-commerce store. 

Nykaa, founded by entrepreneur Falguni Nayar in 2012, aims to reach a brick-and-mortar store count in India of 90 by 2020. The business has recently opened other outlets in Lucknow, Powai, Guwahati, and Kolkata among other locations.