Nykaa launches skincare brand Mario Badescu in India
India’s leading beauty retailer Nykaa has partnered with skincare brand Mario Badescu to exclusively launch it in the Indian market.
With this partnership, Nykaa has strengthened its luxury portfolio and will sell the brand in India at select stores and online.
“We are so excited to be launching exclusively with Nykaa in India. The curated selection of brands felt like the perfect retail partnership to introduce our affordable, luxury skincare products to the Indian consumer,” in a statement said Joseph Cabasso, vice president at Mario Badescu Skin Care Inc.
A Nykaa spokesperson added: “Mario Badescu is an iconic skincare brand, revered across the globe and we are thrilled to launch it in India only on Nykaa. Our team is tirelessly working on getting the best of beauty and skincare brands for our customers from across the globe, and now with the launch of Mario Badescu, we hope to delight all our skincare aficionados with an effective and accessible range.”
Nykaa is the country’s leading beauty retailer with a strong portfolio of international luxury cosmetics brands including Estee Lauder, Clinique, Bobbi Brown, Smashbox, Sulwahsoo, Huda Beauty, Kay Beauty, Too Faced, and Burberry, among others.
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