Nykaa launches plus-size line for private label brand Twenty Dresses
Multi-brand clothing and accessories retailer Nykaa Fashion has launched a plus-size clothing line named ‘Curve Collection’ for its private label brand Twenty Dresses, featuring garments designed specifically for larger sizing.
The new Curve Collection line features garments in sizes from 2XL up to 4XL with cuts designed to flatter the wearer. Notable items in the new collection include a paisley print ‘Tropical Escape’ strappy dress and ‘This Night is Ours’ floor length maroon gown.
The Curve Collection is priced at a similar price point to the brand’s straight size clothing and launched with a promotional offer of 15% off. Size inclusive clothing has been a popular topic in Indian fashion this year with many calling for brands to offer both a wider range of clothing sizes and to do so, without increasing the price for shoppers who wear larger sizes.
“These pieces are made to empower and celebrate the little idiosyncrasies that make our wearers who they are,” the business announced on Facebook. “Think of it not as a collection of garments but as a collection of personalities.”
Nykaa Fashion retails a wide range of Indian and international brands on its e-commerce store and also has a small menswear segment. The business is the fashion arm of Falguni Nayar’s beauty giant Nykaa which has a network of multi-brand stores across India.
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