Nykaa launches new international brands online, continues to expand Global Store
Multi-brand and omni-channel beauty retail Nykaa has launched three new international brands in its e-commerce site -- Skincare by Dr V, Ready Set Jet, and Coloured Raine -- as it continues to expand its product selection.
Skincare by Dr V, a UK-based skincare brand launched by skincare expert and dark skin hyperpigmentation specialist Dr Vanita Rattan, retails a range of products designed for darker complexions. Nykaa launched a range of products by the brand online including sun block creams.
Nykaa also launched Los Angeles-based brand Ready Set Jet online. The brand produces products specifically designed to be used when travelling or on the go. Nykaa launched the brand’s ‘beauty batton’ in a range of shades.
Finally, Nykaa launched California-based beauty brand Coloured Raine with a wide selection of makeup brushes, false eyelashes, eyeshadows, and blushes among others. The brand creates highly pigmented colours designed for a range of skin tones.
Nykaa launched The Global Store in July this year as a dedicated portal for international beauty brands with a dedicated segment on its shopping app. Since then, the business has been adding new brands to its selection, many of which are only available on Nykaa in the Indian market.
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