Nykaa launches new international brands on 'Nykaa Global Store'

By

Isabelle Crossley

Published
Jul 19, 2021

Multi-brand beauty retailer Nykaa is adding new international labels to its recently launched ‘Nykaa Global Store’ including Natasha Moor, Suva Beauty, Circcell Skincare, and The Camel Soap Factory among others. 

 
Natasha Moor, a beauty brand launched by the Hong Kong-based bridal makeup artist of the same name, launched a range of lipsticks, lip glosses, and beauty blenders on the Nykaa Global Store, Nykaa announced on Facebook. Another recent launch on the Global Store is Suva Beauty, lunched by Shaina Azad in 2015. The brand’s range of brightly coloured eye shadow palettes is now available on Nykaa. 
 
Circcell Skincare has launched its range of U.S.-made, cruelty-free products including clay cleansers, eye treatments, cleansing milks, serums, and face rollers among others. The luxury skincare brand was founded in Jackson Hole by Maya Crothers. 

The Camel Soap Factory’s range of soaps and cleansers is also available on the Global Store. The brand is based in Dubai and makes its products from locally-sourced camel milk. 
 
The Nykaa Global Store launched earlier in the month with the aim of bringing international beauty brands closer to Indian customers. The store can be exclusively accessed through the Nykaa mobile shopping app. 
 
As a cross-border e-commerce service, the Global Store enables shoppers to purchase goods from abroad and Nykaa adds together the relevant customs, duties, and taxes on each product and displays one price to customers. The business has also ensured that all brands featured on the Global Store comply with Indian e-commerce regulations on imported goods.