Nykaa launches new “exclusive kiosk” retail format, opens in Kandivali
Multi-brand beauty retailer Nykaa has launched a new brick-and-mortar retail format as it continues to expand offline. The brand opened its first “exclusive kiosk” in Growel’s 101 Mall in Kandivali.
Nykaa has set up shop in the Kandivali neighbourhood of North Mumbai with its first ever exclusive kiosk. Located in Growel’s 101 Mall, the kiosk is much smaller than Nykaa’s regular brick-and-mortar stores but allows shoppers to browse a small selection of its offerings.
The Kandivali kiosk opened on September 10 and stocks a selection from two of Nykaa’s private label brands, Nykaa Cosmetics and Nykaa Naturals. Featured products include Nykaa’s recent collaborative collection of lipsticks and nail polishes with Masaba Gupta, bath products, skincare products, and cosmetics.
Nykaa has so far opened full-size stores for its Nykaa Luxe and Nykaa On Trend retail formats. With its new exclusive kiosk format, the band can expand into new areas with less initial investment.
Nykaa, founded by Falguni Nayar in 2012, opened its first brick-and-mortar store in 2015. The brand aims to reach a total of 180 stores in the next five years.
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