Nykaa launches its ‘Superstore’ app to partner with retailers

By

Maverick Martins

Published
Apr 7, 2022

India’s leading beauty firm Nykaa has launched ‘Superstore by Nykaa’ app to partner with retailers across India.
 

With Nykaa Superstore, retailers can access the entire range of beauty, personal care, and wellness products on one single platform, at distributor prices.
 
Nykaa claims that its new Superstore app will help retailers stock the best-selling categories, brands and sizes; reduce inventory and working capital needs, and improve profitability.

Additionally, Nykaa will provide extensive training to wholesalers and retailers, through a trained fleet of sales people, enabling them to derive maximum benefits from Superstore.
 
Commenting on the launch, Vikas Gupta, CEO of Nykaa’s B2B unit in a statement said, “Superstore by Nykaa aims to serve the rising demand for beauty, personal care, and wellness products in India through a user-friendly, single platform for retailers with valuable services such as credit, transparent profit margins, and fast doorstep deliveries.”
 
“Staying true to the Nykaa promise of offering the best brands, trends and pricing, Superstore empowers retailers with access to an unparalleled catalogue of most relevant brands for their own customers,” he added.
 
Retailers can sign up on the Superstore by Nykaa app by uploading a verified business document.