Nykaa launches Herbal Essences in India
Multi-brand beauty retailer Nykaa has launched the haircare brand Herbal Essences in India and sent a team to London’s Kew Gardens to learn about the brand’s products.
Herbal Essences is a UK-based brand that has been endorsed by the historical garden and research institute Kew Gardens in London for its use of botanicals. To celebrate the brand and learn about it before launching it in India for the first time, Nykaa sent a team to Kew Gardens to learn about Herbal Essences products and their natural ingredients. Scientists at Kew Gardens have certified Herbal Essences’ bio:renew range to give its stamp of approval.
“The #NykaaArmy visited Kew Gardens, London to be a part of something super special, the launch event of Herbal Essences in India,” wrote the brand on its social media. “They understood the morals of the brand and took part in some fun activities!”
Some of the products that are now available on Nykaa’s e-commerce store include Moroccan Argan oil shampoo and conditioner, white strawberry and sweet mint shampoo and conditioner, and rosemary and herbs shampoo and conditioner.
Nykaa recently sent a team to London before launching another UK brand Simple in India for the first time. The beauty retailer is consistently expanding its international beauty and wellness offerings and increasing its product portfolio.
As well as expanding its online offerings, Nykaa continues to open brick-and-mortar stores across India. Recent store openings include in Mumbai’s Inorbit Mall, in Jaipur, and Kanpur. The business aims to reach a store count of 90 by 2020.
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