Nykaa launches Charlotte Tilbury Beauty Wonderland pop-up in Saket

By

Isabelle Crossley

Published
Dec 28, 2021

Multi-brand beauty giant Nykaa teamed up with UK-based cosmetics brand Charlotte Tilbury to launch a ‘Charlotte Tilbury Beauty Wonderland’ in DLF Mall in Saket, New Delhi. 

Nykaa has created a themed makeover station for Charlotte Tilbury in one of New Delhi’s largest malls, the business announced on Facebook. Decorated with pink floral designs and equipped with a selfie station, the pop-up is designed to promote Charlotte Tilbury’s latest product launches in India including its ‘Magic Cream’ for eyes, eyeshadow palettes, and foundations among other products. 
 
The brands also partnered with influencer Shrishti Deb, who is also Nykaa’s senior marketing executive, to create makeover video content to promote the Beauty Wonderland. The pop-up shop and makeover station will be open in the mall until December 31. 

Nykaa partnered with Charlotte Tilbury to launch the beauty brand in India on November 19, 2020 as part of the brand’s wider expansion into the Asian market. Makeup artist Charlotte Tilbury launched her eponymous brand in 2013. 
 
Charlotte Tilbury is one of the numerous international beauty brands Nykaa stocks as part of its ‘Nykaa Global Store’ which also has a shopping mobile app. Nykaa is continually expanding its international brand selection on the platform and recently launched five new brands on its Global Store: 111 Skin, True Botanicals, G9 Skin, Suva Beauty, and Herbal Essentials, the business announced on Facebook.