Nykaa hosts Beauty Bar event in Ahmedabad
Nykaa’s most recent Beauty Bar event took place in Ahmedabad’s Alpha One Mall in Vastrapur where Nykaa has a store. The event welcomed shoppers to a large open-plan section of the mall and had a special stand for the new Masaba x Nykaa collection. The collaborative collection of lipsticks and nail varnishes created by fashion designer Masaba Gupta was specially promoted at the event and guests were offered manicures to help them try out the products.
The Nykaa team also held a promotion for Aveda haircare products at the event and set up a small salon area. Estée Lauder foundations also took centre stage and guests were given makeovers using the brand’s products as well as a selection by Clinique.
Nykaa has previously held beauty bar events in Ahmedabad in both February 2017 and August 2018 to bring its selection of Indian and international beauty brands to the city. Both years, the event was held in partnership with makeup artist Shreya Jain who gave guests makeovers and beauty tips.
The beauty business is using events to engage customers offline as it pursues an omni-channel retail strategy. Nykaa has launched Fridays at Nykaa across its On Trend stores to offer customers free in-store makeovers to increase footfalls offline. Founded as an online store in 2012, Nykaa is now swiftly expanding its India retail footprint and aims to reach a total of 90 brick-and-mortar stores by 2020.
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