Nykaa gears up for Pink Friday sale with campaign featuring Janhvi Kapoor
Fashion and beauty retailer Nykaa has launched a new campaign ‘Pink It Up’ featuring its brand ambassador Janhvi Kapoor ahead of its ‘Pink Friday Sale 2021’ event. Nykaa will host its annual flagship sale event from November 24 to 28.
The campaign film showcases the range of beauty and fashion options that will be offered by the platform during the sale.
“Nothing quite says it is the party season like an epic sale event that lets you spoil yourself with cool, coveted brands that allow you to express yourself in style,” Shalini Raghavan, Nykaa’s group chief marketing officer said in a statement.
“Our Pink Friday sale is easily one of the most anticipated annual shopping celebrations for our consumers and each year we look forward to bringing them irresistible deals, curations and shopping experiences. This year’s sale is going to be our biggest ever yet with beauty and fashion both on offer and we invite everyone to ‘Pink It Up’ in style with Nykaa,” Raghavan added.
Founded by former investment banker Falguni Nayar in 2012, Nykaa became popular by selling cosmetics and grooming products from domestic as well as international brands before expanding into fashion, pet care and household supplies.
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