Nykaa Fashion strengthens its activewear portfolio by acquiring Kica
Nykaa Fashion, the multi-brand lifestyle e-commerce platform, has strengthened its brand portfolio with the acquisition of the Indian activewear brand, Kica.
With this acquisition, Nykaa aims to make deeper inroads in the lucrative activewear segment and expects the brand’s affordable pricing to boost sales on its platform.
Commenting on the strategic acquisition, Adwaita Nayar, CEO at Nykaa Fashion in a statement said, "We welcome Kica into the Nykaa Fashion family to serve the growing demand for high-quality, fashionable, and functional activewear. With a strong vision to empower women to lead an active lifestyle, Kica is a brand that brings equal passion to product and community both. We are excited to scale this brand further, alongside the dynamic and passionate entrepreneur, Aneesha.”
Aneesha Labroo, founder of Kica added, “Kica has found strong synergies with Nykaa Fashion's positioning within the e-commerce landscape and its engagement with a wide network of customers around the country. We are thrilled to be part of the Nykaa Fashion family and will continue to develop community initiatives that empower and motivate women to lead healthy, active lives. Movement develops confidence, and mental and physical wellbeing, bringing about a positive outlook that is truly transformational.”
Founded by Aneesha Labroo in 2017, Kica offers a wide range of clothing from leggings, tops, jackets, tracks, and more.
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