Nykaa Fashion strengthens brand portfolio with launch of Candere
Nykaa Fashion, the multi-brand e-commerce fashion platform, has strengthened its brand portfolio with the launch of jewellery brand Candere from Kalyan Jewellers.
Candere is the first fine jewellery brand on Nykaa’s fashion platform. As part of the partnership, a special jewellery line was launched exclusively for Nykaa customers with an authenticity certificate.
Commenting on the partnership, Rupesh Jain, founder and CEO of Candere by Kalyan Jewellers, in a statement said: "Candere houses an extensive collection of women-centric jewellery across traditional, designer and daily wear. We believe Nykaa Fashion is the aptest platform for discerning buyers across the country to discover our designs and catalogue. We are delighted to explore a world of possibilities as the first fine jewellery brand on this curation-led platform."
Established in 2013, Candere sells jewellery online in India, the U.S., and the UK. It has a portfolio of over 4,000 designs, including a strong offering in the high-growth diamond jewellery segment.
Nykaa sees huge potential for growth in the jewellery segment and has been strengthening its portfolio by partnering with various brands while Candere is also looking to boost its online sales making it a perfect partnership.
Nykaa Fashion had earlier acquired fashion jewellery brand Pipa Bella and partnered with Funky Maharani to strengthen its presence in the fashion jewellery space.
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