Published
Mar 3, 2020
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Nykaa Fashion strengthens accessories segment with new brand launches

Published
Mar 3, 2020

Multi-brand online fashion retailer Nykaa Fashion has strengthened its jewellery and accessories segment with a number of new brand launches on the platform including Immri, Gur, Bellofox, and Niiaashi. 

Immri has launched online on Nykaa Fashion along with a number of other accessories brands - Immri- Facebook

 
Bellofox’s jewellery is now available on Nykaa Fashion, the platform announced on Facebook. The brand retails a wide range of jewellery from classic chokers and earrings to brightly beaded creations. Sanchita Sharma founded the brand in March, 2015 with a millennial target audience and desire to disrupt India’s fashion jewellery sector.  
 
Nykaa Fashion has also recently launched designer and entrepreneur Pernia Qureshi’s new sustainable brand Gur on its platform. The brand’s first collection of accessories include eco-friendly fibre shopping bags in neutral hues. Gur’s range of sustainable casual wear with embroidered details is also available on the platform. 

New launch Immri was founded by design duo Smriti and Simran in January 2019. The handbag and accessories brand mixes Indian aesthetics with contemporary design. Immri’s signature utility bags come in a range of whimsical designs such as birds and elephants and are designed to hang from belts featuring metal rings to clip them on to.
 
Conceptual jewellery brand Niiaashi launched its latest collection of gold earrings, rings, bracelets and necklaces on Nykaa Fashion. The brand specialises in oversized, geometric designs with a sculptural aesthetic.

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