Nykaa Fashion partners with Alaya F to launch 'Biggest Sale of the Year'

By

Isabelle Crossley

Published
May 25, 2022

Beauty giant Nykaa’s fashion arm Nykaa Fashion has partnered with Bollywood celebrity Alaya F to launch its ‘Biggest Sale of the Year’ which will run from May 26 to June 1. 

Nykaa Fashion’s upcoming large-scale sale event has a strong focus on brands to promote a large number of both Indian and international labels before the height of the summer season, the business announced on Facebook. Nykaa has enlisted Alaya F to promote the sale event and she has filmed promotional videos to this effect. 
 
While the sale will offer discounts of up to 80% off, numerous brands will have a flat rate discount across all products and these will range from 40% to 60%. Brands participating in the sale will include Eridani, Lavie, Kazo, US Polo Assn, Na-Kd, Forever 21, Vero Moda, Biba, and Puma among others.

In order to boost customer engagement on its dedicated shopping app, Nykaa Fashion will also launch a range of games to enable shoppers to collect ‘offer coupons’ on the app. These can be exchanged for further discounts within the shopping app. 
 
Nykaa Fashion is also continuing to add international brands to its ‘Global Store’ with the aim of offering products from across the globe. Recent additions include women’s western wear brands Oxxo and Lipsy among others.