Nykaa Fashion opens its first physical store in New Delhi

By

Maverick Martins

Published
Jan 13, 2021

​Nykaa Fashion, the multi-brand fashion e-commerce platform, has entered the offline market with the launch of its first brick-and-mortar store in the national capital New Delhi.
 

The new store is located at the Ambience Mall, New Delhi offering a range of categories: lounge wear, cocktail wear, work wear, accessories, and Indian designs, amongst others.

The store will also house Nykaa private label brands like RSVP, Twenty Dresses, Mondano and Nykd, along with other national and international brands.

Commenting on the launch, Adwaita Nayar, CEO of Nykaa Fashion, in a statement said: “Excited by all the love we have received on our e-commerce portal, it was time we extended the seamless shopping experience in a more personal way, and here we are at Ambience Mall.
 
“Nykaa Fashion prides itself in style-led curation and our aim is to offer our customers the perfect mix of on-trend and classic styles from a variety of established, emerging and newly discovered labels at the right price,” she added.

Launched in 2018, Nykaa Fashion is the retail arm for fashion and accessories of beauty major Nykaa and sells through its website and app.