Nykaa Fashion names Alaya Furniturewalla as brand ambassador
E-commerce retailer Nykaa Fashion has announced actor Alaya Furniturewalla as its new brand ambassador to promote its brand Twenty Dresses.
The actor will be seen endorsing the brand in a new campaign titled ‘Nakhrewali’ that will run across TV and digital channels this month.
Commenting on the association with the actor, Adwaita Nayar co-founder and CEO Nykaa Fashion in a statement said: “Alaya’s self-confidence, spontaneity and her great sense of style made her a natural choice for Nykaa Fashion. Alaya, as our muse, brings our vast repertoire to life for the woman who is picky yet proud of her choices, yet never forgets to have fun with fashion.”
Alaya Furniturewalla added: “As an actor and someone who lives in front of the camera lens, fashion is a big part of my professional and personal life. I play around with my wardrobe to express my personality, mood and what I’m feeling on a particular day.”
Nykaa Fashion retails a wide range of Indian and international brands on its e-commerce store and also has a small menswear segment. The business is the fashion arm of Falguni Nayar’s beauty giant Nykaa, which has a network of multi-brand stores across India.
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