Nykaa Fashion launches private label Rsvp
Multi-brand e-commerce fashion retailer Nykaa Fashion has launched a private label “Rsvp” online as an affordable collection of women’s party wear.
“A little over a year ago, we launched nykaafashion.com with the vision of being the trendiest place to shop online,” wrote Nykaa Fashion’s CEO, Adwaita Nayar, on the brand’s Facebook page. “And one thing that really stood out for us was that stylish yet affordable party wear was hard to find. So, we embarked on a journey to fill that gap and it resulted in Rsvp, our labour of love and an evening wear label that my team and I can’t stop crushing on. Check it and out and keep the feedback coming.”
The line features floor-length evening dresses as well as more smart-casual sets and cocktail dresses. The label caters to a millennial demographic and prices range from Rs 3,995 ($56) for a set to around Rs 5,995 for a sequinned gown. Nykaa Fashion’s new private label joins its online brand selection which includes House of Masaba, Ritu Kumar, and Global Desi.
Nykaa Fashion is the apparel arm of Nykaa, which launched as a multi-brand beauty e-commerce site in 2012. Nykaa the beauty store was founded by entrepreneur Falguni Nayar and her daughter Adwaita Nayar runs the clothing segment of the business. Nykaa has expanded offline across India with its Nykaa Luxe and On Trend beauty stores but for now Nykaa Fashion is online-only.
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